When Developing a Pricing Strategy for Its Global Markets, One

question 45

Multiple Choice

When developing a pricing strategy for its global markets, one of the first steps that a company must go through is to decide:

• A)what the actual price should be.
• B)how high or low to price.
• C)how much money will the price bring in.
• D)what it wants to accomplish with its strategy.
• E)what form of controls will regulate price.

---

Definitions:

Accidental Sampling

A non-probability sampling method where participants are selected based on coincidence or their availability, without any systematic criteria for inclusion.

Purposive Sampling

A non-random sampling technique where participants are selected based on specific characteristics or criteria relevant to the research question.

Quota Sampling

A sampling method where the sample is chosen to reflect certain characteristics of the population in proportion.

Subcultural

Pertaining to a group within a larger culture that differentiates itself from the larger culture through a unique set of beliefs, values, or behaviors.