One Important Question Is How Consumers Value Global Brands

question 5

Multiple Choice

One important question is how consumers value global brands.A 2002 study on this issue identified three key dimensions.Which is not one of the ways consumers evaluate global brands?

• A)Quality signal
• B)Global myth
• C)Social responsibility
• D)Earnings signal

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Definitions:

Environmental Events

Occurrences or changes in the physical world surrounding an organism that can influence its behavior and survival.

Secondary Reinforcement

A type of reinforcement that has acquired value through being paired with primary reinforcers or through association with other reinforcing stimuli.

Primary Reinforcement

A reinforcing stimulus that satisfies a basic biological need or drive, such as food, water, or warmth.

Tertiary Reinforcer

A conditioned reinforcer that does not inherently satisfy a basic biological need but has acquired its reinforcing value through association with secondary and primary reinforcers.