All of the Following Are Questions That Must Be Asked

question 29

Multiple Choice

All of the following are questions that must be asked when building up and managing brand equity in a multinational setting except:

• A)How do we strike a balance between a global brand that shuns cultural barriers and one that allows for local requirements?
• B)What aspects of service are too expensive to be included in the brand warranty?
• C)What aspects of brand policy can be adapted to global use?
• D)Which brands are destined to become "global" mega-brands?
• E)How do you execute the changeover from a local to a global brand?