One Important Question Is How Consumers Value Global Brands

question 5

Multiple Choice

One important question is how consumers value global brands.A 2002 study on this issue identified three key dimensions.Which is not one of the ways consumers evaluate global brands?

• A)Quality signal
• B)Global myth
• C)Social responsibility
• D)Earnings signal

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Definitions:

Innovating

Innovating involves introducing new ideas, methods, or products to effect positive change or improvement.

Superior Innovation

Exceptionally advanced or novel changes in products, processes, or ideas that significantly surpass current standards or practices.

Financial Performance

A measure of how well a company is using its assets to generate profits and manage its financial resources.

Expanded Bureaucracy

Increased complexity and expansion of organizational structures and procedures often resulting in inefficiency.