When International Marketers Warn Consumers About the Ramifications of Accepting

question 81

Multiple Choice

When international marketers warn consumers about the ramifications of accepting or buying counterfeit merchandise, this would be an example of which of the following strategic options available to international marketers trying to stop product piracy?

• A)joint ventures.
• B)lobbying activities.
• C)legal action.
• D)product policy options.
• E)communication options.

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Definitions:

Physical Models

Physical models are tangible representations that mimic the properties, behaviors, or functions of real-world objects or systems.

Prototypes

Early sample, model, or release of a product built to test a concept or process, serving as a thing to be replicated or learned from.

Virtual Reality

A visual form of communication in which images substitute for reality and typically allow the user to respond interactively.

Make-or-buy Decision

A strategic choice faced by companies to either manufacture a product internally or purchase it from an external supplier.