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To Identify Market Opportunities for a Given Product or Service

question 75

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To identify market opportunities for a given product or service, the international marketer usually starts off with a large pool of candidate countries.To narrow down this pool, the company will typically do a(n) _____.


Definitions:

Max Weber

A German sociologist, philosopher, and political economist known for his theories on the impact of culture and social structures on economics and society.

Bureaucracy

A system of government or business that is characterized by specialized administrative departments and a hierarchy of authority.

Politicians

Individuals who are involved in governing or making policy in government institutions, often elected by constituents to represent their interests.

Scientists

Individuals engaged in a systematic activity to acquire knowledge that describes and predicts the natural world, often through empirical methods.

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