To Identify Market Opportunities for a Given Product or Service

question 75

Multiple Choice

To identify market opportunities for a given product or service, the international marketer usually starts off with a large pool of candidate countries.To narrow down this pool, the company will typically do a(n) _____.

• A)internal audit.
• B)external audit.
• C)cross-border budget.
• D)preliminary screen.
• E)econometric analysis.

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Definitions:

Max Weber

A German sociologist, philosopher, and political economist known for his theories on the impact of culture and social structures on economics and society.

Bureaucracy

A system of government or business that is characterized by specialized administrative departments and a hierarchy of authority.

Politicians

Individuals who are involved in governing or making policy in government institutions, often elected by constituents to represent their interests.

Scientists

Individuals engaged in a systematic activity to acquire knowledge that describes and predicts the natural world, often through empirical methods.