_____ Plays a Major Role in Global Marketing Research

question 24

Multiple Choice

_____ plays a major role in global marketing research.

• A)Business segmentation
• B)Quality segmentation
• C)Firm segmentation
• D)Country screening
• E)Local segmentation

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Definitions:

Contingent

Dependent on or conditioned by something else; not absolute or certain.

Racial Stereotypes

Preconceived and oversimplified ideas or images about the characteristics of members of a specific race, often used to justify prejudicial attitudes and discrimination.

Criminal Justice

The system of practices and institutions of governments directed at upholding social control, deterring and mitigating crime, and sanctioning violators with criminal penalties and rehabilitation efforts.

Punitiveness

The disposition or tendency toward imposing or endorsing punishment or harsh penalties.