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Demographic variables (e.g., age, gender, and family status) are among the most popular segmentation criteria.One reason for their popularity is that they are very easy to observe.
Independent Contractors
Individuals who are in business for themselves, providing goods or services to another entity as a non-employee, typically on a contract basis.
Workforce
The collective group of individuals engaged in or available for work, either in a specific area or in a particular industry or occupation.
Advantages
Benefits or favorable traits that give something or someone a superior position or condition compared to others.
Respondeat Superior
A legal doctrine holding an employer or principal legally responsible for the wrongful acts of an employee or agent, if such acts occur within the scope of the employment or agency.
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