Five Types of Marketing That Have Led to the Evolution

question 111

Multiple Choice

Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, multidomestic marketing, _________________, and global marketing.

• A)multinational marketing
• B)consumer marketing
• C)gray marketing
• D)expansion marketing
• E)import marketing

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Definitions:

Price Elasticity of Demand

An indicator of the sensitivity of the demand for an item to adjustments in its pricing.

Perfectly Inelastic Demand

Product or resource demand in which price can be of any amount at a particular quantity of the product or resource that is demanded; when the quantity demanded does not respond to a change in price; graphs as a vertical demand curve.

Perfectly Elastic Demand

Product or resource demand in which quantity demanded can be of any amount at a particular product or resource price; graphs as a horizontal demand curve.

Graphed

A method of representing data visually using charts or plots to illustrate relationships between different variables.