Idaho Slopes (IS) and Dakota Steppes (DS) Are Both Seasonal

question 44

Multiple Choice

Idaho Slopes (IS) and Dakota Steppes (DS) are both seasonal businesses. IS is a downhill skiing facility, while DS is a tour company that specializes in walking tours and camping. The equally likely returns on each company over the next year is expected to be: The means of IS and DS are:

• A) 4.4%; 4.6%.
• B) 5.5%; 5.75%.
• C) 10%; 6%.
• D) 4%; 6%.

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Definitions:

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas at the same time.

Attitude Change

The process in which an individual's feelings, beliefs, or behavioral intentions toward an object, person, or situation are modified.

Persuasive Message

A message intended to change the attitudes, beliefs, or behaviors of the receiver through argumentation or appeal.

Attention

The act of concentrating on a specific stimulus while ignoring other irrelevant information.