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The best common grounds in a message to a larger audience should be based on a respect for and sensitivity to the audience's position.
Relay for Life
A fundraising event organized by the American Cancer Society, aimed at supporting cancer research and patients.
American Cancer Society
A nationwide voluntary health organization dedicated to eliminating cancer as a major health problem, through research, education, advocacy, and service.
Organization Marketing
Marketing activities undertaken by organizations to promote themselves, their ideals, or their services to gain public support or business clients.
Place Marketing
The promotion of a particular locale or destination to attract more visitors, residents, or businesses.
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