How Should Emotional Appeal Be Used in Fund-Raising Messages

question 16

Multiple Choice

How should emotional appeal be used in fund-raising messages?

• A) using a mild appeal to convince people without offending them
• B) creating emotional appeal by a generic group instead of specifics
• C) using sensory details to help people connect to a cause
• D) using a long-winded style to evoke interest in a reader
• E) using passive voice to keep from upsetting the reader too much

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Definitions:

Introverts

Introverts are individuals who tend to prefer solitary activities and feel drained by social interactions, compared to extroverts who are energized by socializing.

Impulsive

Characterized by actions taken without forethought or consideration of the consequences, often driven by immediate desires.

Introvert

An individual who primarily focuses on internal thoughts and feelings rather than seeking external stimulation.

Sensitivity

The capacity to perceive and process emotional cues and subtleties in one's environment.