It Is Not Necessary to Include Benefits in Positive and Informative

question 64

Multiple Choice

It is not necessary to include benefits in positive and informative messages when

• A) presenting policies.
• B) presenting factual information only.
• C) presenting benefits that may not be obvious.
• D) stressing benefits that present the audience's motives positively.
• E) shaping your audience's attitudes toward the information or toward your organization.

---

Definitions:

Weighted Average

A mathematical calculation that takes into account both the magnitude and the significance of each number in a set to find an average value weighted by importance or size.

Homogeneous Products

Goods that are considered identical by consumers, and can be substituted for one another, such as commodities.

Perpetual Methods

Inventory accounting systems where updates are made continuously to reflect the buying, selling, and production of goods.

Periodic

Occurring or repeating at regular intervals of time, often used to describe recurring financial or reporting events.