Which of the Following Guidelines Should Be Followed to Create

question 34

Multiple Choice

Which of the following guidelines should be followed to create the right tone in a persuasive message?

• A) Provide a reason for a request, which makes the tone better.
• B) Avoid using subjunctive verbs while writing to people senior in position.
• C) Use passive verbs to create a friendly, informal tone.
• D) Use a familiar tone when writing to co-workers and external people.
• E) Avoid using explicit disclaimers in order to show respect to superiors.

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Definitions:

Required Return

The smallest yearly percentage gain from an investment necessary to entice people or corporations to invest in a certain security or endeavor.

Risk Aversion

The tendency of investors to prefer lower risk or safer investments to avoid potential losses.

Portfolio Beta

A measure of a portfolio's volatility in relation to the market as a whole; it indicates the sensitivity of the portfolio's returns to market movements.

SML Shifts

Changes in the Security Market Line, a graphical representation of the Capital Asset Pricing Model (CAPM) that shows different levels of systematic, or market, risk versus return for the whole market.