In a Fund-Raising Message, the Action Close of the Message

question 52

Multiple Choice

In a fund-raising message, the action close of the message must

• A) lay emphasis on negativism to ensure the issue is taken seriously.
• B) make the action sound easy for the audience to perform.
• C) ensure the audience is given time to act and not unnecessarily pressure them.
• D) constantly remind the audience to donate money.
• E) end with guilt-producing tactics to motivate the audience.

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Definitions:

Positive Activities

Actions or engagements that contribute to well-being, happiness, or constructive outcomes.

Behavioral Activation Techniques

A therapeutic approach aimed at helping individuals engage more in activities they find meaningful and enjoyable to combat depression.

Severe Depression

An extreme form of depression characterized by intense feelings of sadness, hopelessness, and worthlessness, often hindering daily functions.

Cognitive Therapy

A psychotherapeutic approach aiming to alter dysfunctional emotions, behaviors, and thoughts through a goal-oriented, systematic procedure.