Acme Electronics Received a Complaint on Twitter About an Mp3

question 13

Multiple Choice

Acme Electronics received a complaint on Twitter about an mp3 player that transmitted a shock to a user who was listening to it as it was charging. The employee who responded to the complaint tweeted back, "Maybe you should learn to read. The instruction booklet cautions against doing that." What is the most likely consequence of this response?

• A) The customer will withdraw her complaint after learning the problem was her own fault.
• B) The employee will be praised for giving a reply that absolves the company from responsibility.
• C) The employee's tweet will go viral and create negative publicity for the company.
• D) Other Twitter users will defend the company and criticize the original poster.
• E) The exchange will probably go unnoticed because of the high volume of traffic on Twitter.