Tanya Jenkins Has Recently Moved to the Public Relations Team

question 37

Essay

Tanya Jenkins has recently moved to the public relations team in her company. She has seen that Devin McLachlan, one of her new team members, uses an assisted listening device to help overcome a hearing disability. She has never worked with anyone in such a situation and wonders what kind of communication she should use with him. What are some key points she should remember while communicating with Devin to ensure that she is not being discriminatory about his disability?

Understand the significance of buying situations that require changes in product specifications, price, delivery schedules, or suppliers.

Recognize the contribution of e-marketplaces to facilitating real-time exchanges of information, money, products, and services.

Understand the concept of buy classes and their implications on organizational buying behavior.

Recognize different types of purchasing situations, including new buys, straight rebuys, and modified rebuys.

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Definitions:

Pavlov

A Russian physiologist known for his discovery of classical conditioning during his experiments on the digestive systems of dogs.

Nobel Prize

An international recognition awarded annually in several categories such as Physics, Chemistry, Medicine, Literature, Peace, and Economic Sciences, for outstanding contributions in these fields.

Salivation

The secretion of saliva from the salivary glands in the mouth, which is often a response to the presence or thought of food, aiding in digestion.

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned through association.