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Mitch has been asked to develop a new product to serve an unmet need in American culture. He has several ideas, but none of them are quite right. Mitch's friend finally suggests that Mitch "sleep on it." Mitch agrees, and spends the remainder of the weekend thinking about other things. On Monday morning, Mitch looks over his notes and realizes the solution to his problem. The period of time in which Mitch let his subconscious work on the problem is referred to as
Maximization
the action of making something as large or as great as possible.
Rational Decision-Making
A systematic process of making choices that are logically sound and based on the available evidence, goals, and alternatives.
Decision Outcomes
The consequences or results that follow from actions taken based on decision-making processes.
Ill-Defined Problems
Ill-defined problems are challenges or questions that have unclear goals, multiple possible solutions, and uncertain resolution paths, often requiring creative problem-solving strategies.
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