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Pavlov Observed That When He Conditioned Dogs to Salivate to a Particular

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Pavlov observed that when he conditioned dogs to salivate to a particular tone, not only would they salivate to this tone but also to other similar tones. This phenomenon is known as


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Relationship Era

A period in marketing focusing on creating and maintaining long-term relationships with customers for sustained business success.

Individual Customers

Clients or consumers who purchase goods or services for personal use, as opposed to organizational or business clients.

Geriatric Division

A dedicated branch of a healthcare institution or service focused on the medical care and treatment of elderly patients.

Pharmaceutical Company

An enterprise that develops, produces, and markets drugs or pharmaceuticals for use as medications.

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