Data Mining Is Leveraged by Some Firms to Determine Which

question 34

Multiple Choice

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

• A) market basket analysis.
• B) expert systems.
• C) customer churn.
• D) customer segmentation.
• E) vertical integration.

---

Definitions:

Automobiles

Motor vehicles with four wheels designed primarily for passenger transportation.

U.S. Consumers

Individuals or households in the United States that purchase goods and services for personal use.

Domestic Consumers

Households or persons in a country acquiring goods and services for individual use.

Domestic Producers

Businesses or individuals within a country that produce goods or services.