Banner Ads Are Often Billed Based on _____

question 99

Multiple Choice

Banner ads are often billed based on _____.

• A) clickable numbers
• B) frequency tracking scores
• C) quality scores
• D) cost per thousand impressions
• E) their relative popularity

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Definitions:

Product Differentiation

The practice of individualizing a product or service in the marketplace to make it more enticing to a targeted audience.

Monopolistically Competitive

Refers to a market structure where many firms sell similar but not identical products, allowing for some degree of market power and product differentiation.

Advertising

The action or profession of producing advertisements for commercial products or services.

Monopolistically Competitive

A market structure characterized by many sellers offering similar but not identical products, leading to competitive pricing and product differentiation.