Facebook Has Offered a System Where Web Site Operators Can

question 17

Multiple Choice

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:

• A) they can charge users for accessing their content and hence, generate revenue.
• B) they can afford to spend less on Web site maintenance.
• C) users can access websites without creating an account, reducing a potential barrier to customer acquisition.
• D) Facebook's advertising programs offer better revenue for viewed content.
• E) they can associate their offerings with the Facebook brand.

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Definitions:

Highly Concentrated Industry

An industry where a small number of firms hold a large market share, leading to reduced competition.

Ford Motor Company

An American multinational automaker founded by Henry Ford, known for revolutionizing the automobile industry with its assembly line production method.

Homogeneous Oligopoly

A market structure in which a few companies sell products that are identical or very similar.

Interproduct Competition

Refers to the competition between different products that serve as substitutes for each other, catering to the same customer needs but perhaps with different characteristics or price points.