Facebook Feeds

question 60

Multiple Choice

Facebook feeds

• A) are limiting the reach of organic posts, prompting many firms to spend on Facebook ads to connect with more users.
• B) ensure that any post from an organization's fan page will arrive in the feed of anyone who has "Liked" that page.
• C) prohibit content promoting apps that run outside the Facebook platform, since such content competes with user attention and Facebook wants users to spend as much time as possible on its own services.
• D) will show identical ads to all users, worldwide, if they are of the same age and gender.
• E) are entirely ad-free. Zuckerberg refuses to run ads in feeds because he feels this will degrade the user experience, even though Facebook would likely earn significantly more if it did so.

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Definitions:

Vroom's Normative Model

A psychological theory that describes the ways leaders can decide to engage their team in decision-making processes, based on the situation's complexity and the importance of team agreement.

Shared Information Bias

A tendency in group discussions to focus on information that all members already know, neglecting unique and potentially important information.

Group Polarization

The tendency of group discussion to intensify the preexisting views of members, leading to more extreme positions.

Normative Influence

The impact of societal norms on an individual’s behavior, often leading to conformity in order to be accepted or liked by a group.