_____ Is Said to Occur When One Market Attempts to Conquer

question 30

Multiple Choice

_____ is said to occur when one market attempts to conquer a new market by making it a subset, component, or feature of its primary offering.

• A) Acquisition
• B) Greenfield investment
• C) Envelopment
• D) Market leapfrogging
• E) Monopolization

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Definitions:

Secondary Reinforcer

A stimulus that has become rewarding through its association with a primary reinforcer, which satisfies basic biological needs.

Primary Reinforcer

A stimulus that is naturally reinforcing for a given species, such as food, water, or physical comfort, which does not require learning to be effective.

Skinner Box

An experimental apparatus used in the behavioral study of animals, named after B.F. Skinner, to study operant conditioning.

Shaping

A method of behavior training in which successive approximations toward a desired behavior are reinforced.