Adobe Gives Away the Acrobat Reader to Build a Market

question 10

Multiple Choice

Adobe gives away the Acrobat Reader to build a market for the sale of software that creates Acrobat files. This is an example of:

• A) one market attempting to conquer a new market by making it a subset, component, or feature of its primary offering.
• B) firms giving away products for half of a two-sided market to seed the market.
• C) markets, once considered distinctly separate, beginning to offer similar features and capabilities.
• D) firms taking advantage of complementary products developed for a prior generation of technology.
• E) firms spreading costs across increasing units of production or in serving multiple customers.

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Definitions:

Entropy Principle

In thermodynamics, the entropy principle refers to the natural tendency for systems to move towards disorder or randomness, often applied metaphorically to information and organizational systems.

Inferiority Feelings

The normal condition of all people; the source of all human striving.

Oedipus Complex

During the phallic stage (ages 4-5), the unconscious desire of a boy for his mother, accompanied by a desire to replace or destroy his father.

Castration Anxiety

A boy’s fear during the Oedipal period that his penis will be cut off.