Yahoo!'s Mobile Team Didn't Have an Executive Champion to Protect

question 1

Multiple Choice

Yahoo!'s mobile team didn't have an executive champion to protect and nurture the team during the pioneering phase when financial results couldn't be realized. It couldn't show substantial results, so managers were reassigned. This is an example of:

• A) social engineering
• B) the Creosote Bush effect
• C) overspending on unproven projects
• D) the options portfolio of innovation

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