What Are Porter's Views in Relation to Operational Effectiveness and Strategic

question 63

Essay

What are Porter's views in relation to operational effectiveness and strategic positioning? Contrast the two concepts.

Assess the nature and effect of commercial messages in digital marketing.

Understand the importance of distributing and promoting high-value content to the target audience for effective marketing.

Identify and understand marketers' goals for social publishing.

Recognize the role and function of web crawlers in the context of search engine operations.

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Definitions:

Complementary Resource

A good or service that is used together with another good or service to provide a benefit or function.

Substitution Effect

The economic understanding that as prices rise or incomes decrease, consumers replace more expensive items with less costly alternatives.

Output Effect

The change in total output resulting from a specific economic policy or condition, such as an increase in demand.

MRP

Marginal Revenue Product, the additional revenue generated by the employment of one additional unit of a factor of production.