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The ACME Toaster Company Was Searching for a Supplier of Wire

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The ACME Toaster Company was searching for a supplier of wire heating elements for its toasters. It located the XYZ Element Company which also supplied good quality elements to the Pop-Up Toaster Company, ACME's main competitor. In order to fill ongoing standing orders for elements, XYZ required ACME to complete a credit survey identifying ACME's bank and trade credit references. ACME, which was in financial difficulty, provided a bank account number which actually belonged to the president personally and in which there were substantial deposits. ACME also wrote a letter to the operations manager of XYZ stating that ACME could purchase the entire production of XYZ's elements and that if XYZ would agree to ACME being its exclusive elements customer, ACME would guarantee the purchase of XYZ's annual production at 1% above the price paid by Pop-Up. XYZ was delighted. It informed Pop-Up that it would no longer be able to meet its supply requirements, effective immediately. ACME received its first shipment of elements within a week.


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Self-referent Question

A type of question that prompts individuals to evaluate themselves or reflect on their personal experiences or attitudes.

Generate Emotions

The process through which individuals produce or evoke emotional responses to stimuli or thoughts.

Self-schema

Mental images of oneself that direct the interpretation of information related to oneself.

Possible Selves

Concepts of the self that an individual could become, might be afraid of becoming, or is hopeful of becoming, serving as a motivational factor for behavior and social roles.

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