Examlex
_____ is a psychological perspective that emphasizes measuring observable actions.
Franchisor
A business entity that grants the right to an individual or group to carry out commercial activities using its trademark and business model in exchange for a fee or royalty.
Franchisee
The seller of goods or services under a trade name or trademark in a franchise.
Trade Name
The name by which a business is known to the public, differing from its legal name, under which it carries out its business activities.
Franchisor
The party in a franchising agreement that owns the overarching company, trademarks, and products, granting the right to operate a franchise.
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