What Is the Difference Between Customer-Facing and Customer-Touching CRM Applications

question 152

Essay

What is the difference between customer-facing and customer-touching CRM applications? List and describe the different customer-facing and customer-touching CRM applications. Which applications would you use for high-value customers and why? Which applications would you use for low-value customers and why?

---

Definitions:

Competencies

A set of defined skills, knowledge, abilities, and attributes that contribute to successful performance in a job or task.

Group Work

Collaborative efforts of individuals working together in a coordinated manner towards a common goal or objective.

Broker Role

The function or position of acting as an intermediary between parties to facilitate an agreement or provide specialized services.

Community Organization

Community organization is the process of bringing together individuals and groups from a community to work collectively on addressing issues and improving conditions within that community.