What Is the Difference Between Customer-Facing and Customer-Touching CRM Applications

question 152

Essay

What is the difference between customer-facing and customer-touching CRM applications? List and describe the different customer-facing and customer-touching CRM applications. Which applications would you use for high-value customers and why? Which applications would you use for low-value customers and why?

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Definitions:

Land Account

An account used in accounting to record the cost of land owned by a company.

Broker's Fees

Charges paid to an intermediary for their services in facilitating transactions like buying or selling stocks or real estate.

Purchase Price

The amount of money paid to acquire a good, service, or asset, often before any discounts or adjustments.

Land Improvements

Enhancements made to a parcel of land to increase its value, such as landscaping, irrigation systems, and roads.