Briefly Summarize the Origin and Intent of the American Bar

question 55

Essay

Briefly summarize the origin and intent of the American Bar Association.

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Definitions:

Switching Costs

The costs that a consumer or company incurs as a result of changing from one supplier, product, or system to another.

Entry Barriers

Obstacles that make it difficult to enter a particular market or industry, which may include high startup costs, strict regulations, or strong competition.

Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program.

Cost Leader

A strategy where a company becomes the most competitive in the market by having the lowest operating costs.