Katrina Really Likes a New Line of Microfibre Shirts That

question 115

Multiple Choice

Katrina really likes a new line of microfibre shirts that has been on the market for a very short period of time. However, she has not bought any because she is concerned people might think of them as being artificial and cheap. She wants to see them being worn more pervasively before buying. Marketers would place her in the ________ category.

• A) early majority
• B) laggard
• C) innovator
• D) late majority

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Definitions:

El Niño

A condition that occurs when warmer-than-average ocean surface temperatures occur in the central and east-central Equatorial Pacific.

Eastern Pacific

A region of the Pacific Ocean located to the east of the International Date Line, typically referring to the ocean off the coasts of the Americas.

Monsoon

A seasonal wind pattern causing heavy rainfall, typically in the tropics, influencing climate and agriculture.

Seasonal Change

The variation in environmental conditions that occurs over regular periods due to Earth's orbit around the Sun, influencing temperature, weather, and ecosystems.