When Marketers Merge Online Games with Interactive Advertisements in Ways

question 116

Multiple Choice

When marketers merge online games with interactive advertisements in ways that let companies target specific types of consumers, this is called:

• A) advertising pop-ups.
• B) Internet synergy.
• C) advergaming.
• D) net access.

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Definitions:

Product

Anything offered to the market for use or consumption that might satisfy a want or need, including physical items, services, experiences, events, persons, places, properties, organizations, information, and ideas.

Buyer

An individual or organization that makes a purchase or is a potential customer for products or services.

Need Arousal

The process of stimulating interest or desire in a customer for a product or service, often through marketing or sales strategies.

Buying Decision

The process by which a consumer decides whether or not to purchase a product or service, often influenced by factors such as need, desire, and budget.