The 34% of Consumers Who Adopt an Innovation Just Before

question 33

Multiple Choice

The 34% of consumers who adopt an innovation just before the laggards are called the:

• A) innovators.
• B) early majority.
• C) late majority.
• D) laggards.

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Definitions:

Middle Passage

The sea voyage that transported enslaved Africans across the Atlantic Ocean to the Americas as part of the transatlantic slave trade.

Ship Conditions

Refers to the state and quality of living or transportation conditions aboard sea vessels, often historically associated with the spread of disease and poor treatment of passengers.

Bonding Factor

An element or condition that causes individuals or groups to identify with one another, creating a sense of solidarity and cohesion.