Every Culture Is Different

question 46

Essay

Every culture is different. According to Hofstede, much of this variability can be accounted for by five cross-cultural values. Name them and describe why this information is of importance to marketers.

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Definitions:

Knowledge Acquisition

The process of obtaining, absorbing, and storing new information or skills.

Knowledge Management

The process of capturing, distributing, and effectively using knowledge within an organization.

Learning Organization

A concept where an organization encourages and facilitates the learning of its members and continuously transforms itself.

Vision/Support

The guidance or backing provided by leaders or stakeholders to achieve a shared long-term goal or ideal future state of an organization.