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What are the four interrelated functions myths serve in culture?
International Business
Commercial transactions that occur across national borders, including trade, investments, and other business activities.
Market Entry Strategies
Approaches employed by companies to enter new markets, including export, joint venture, franchising, and direct investment.
Neutral Versus Affective
A distinction in communication styles or cultural norms, where 'neutral' implies limited outward emotional expression, and 'affective' involves expressive communication and behavior.
Trompenaars
Trompenaars is known for his work in the field of cross-cultural management and intercultural communication.
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