A Website, Threadless

question 89

Multiple Choice

A website, Threadless.com, allows consumers to predict which will be the most successful t-shirt design. This process is taking advantage of:

• A) the wisdom of crowds.
• B) viral marketing.
• C) guerrilla marketing.
• D) reference group influence.

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Definitions:

Stimulates Follower Identification

Encourages individuals to align themselves with or see themselves as part of a group, leader, or movement.

Authentic Leadership Component

An element of leadership focused on honesty, integrity, and transparency, where leaders are true to themselves and their values.

Raises Optimism

Enhancing positive expectations about the future or the successful outcome of specific endeavors or overall circumstances.

Authentic Leadership Component

Elements that constitute genuine leadership, including transparency, ethical behavior, and a strong sense of self-awareness.