We May Not Wish to Be Identified with a Particular

question 95

Multiple Choice

We may not wish to be identified with a particular group, so we take great care not to dress nor act like members of that group. The group from which a consumer actively tries to distance himself is called a:

• A) rejection reference group.
• B) negative externality.
• C) paradox reference group.
• D) dissociative reference group.

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Definitions:

Schachter and Singer's

Psychologists who proposed the two-factor theory of emotion, suggesting that emotion is based on physiological arousal and cognitive labels.

Plutchik's

Refers to Robert Plutchik's psychoevolutionary theory of emotion, which categorizes emotions into eight primary types forming a wheel.

James-Lange

A theory of emotion that posits emotions arise from physiological responses to stimuli, rather than being the cause of such responses.

Cannon-Bard

A theory in psychology that suggests emotions and physiological reactions occur simultaneously and independently in response to a stimulus.