Rather Than Using a Self-Designating Method to Find Opinion Leaders

question 98

Multiple Choice

Rather than using a self-designating method to find opinion leaders, one company selected certain group members and asked their opinions on who were the leaders. This method involved using:

• A) key informants.
• B) the ripple effect.
• C) sociometrics.
• D) two degrees of separation.

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Definitions:

Behavior Boundaries

Guidelines, limits, or rules that an individual establishes to identify reasonable, safe, and permissible ways for other people to behave towards them and how they will respond when those limits are crossed.

Personal Philosophy

An individual's set of beliefs, values, and principles that guide their understanding of the world and decision-making process.

Moral Dilemma

A situation in which a person must choose between two or more actions, each of which will lead to a morally significant outcome.