A Website, Threadless

question 89

Multiple Choice

A website, Threadless.com, allows consumers to predict which will be the most successful t-shirt design. This process is taking advantage of:

• A) the wisdom of crowds.
• B) viral marketing.
• C) guerrilla marketing.
• D) reference group influence.

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Definitions:

Sociological Perspective

A viewpoint in sociology that involves looking at social phenomena and understanding human behavior in the context of the societal forces that influence it.

American Sociologist

A sociologist from the United States who studies the structure and development of American society or contributes to sociological theories and research.

Peter Berger

Peter Berger was a prominent Austrian-American sociologist renowned for his work in the sociology of knowledge, religion, and his contributions to sociological theory, notably in his book "The Social Construction of Reality."

Revolutions

Dramatic and wide-reaching changes in the way something is perceived, conducted, or structured, often referring to political, technological, or social upheavals.