We May Not Wish to Be Identified with a Particular

question 95

Multiple Choice

We may not wish to be identified with a particular group, so we take great care not to dress nor act like members of that group. The group from which a consumer actively tries to distance himself is called a:

• A) rejection reference group.
• B) negative externality.
• C) paradox reference group.
• D) dissociative reference group.

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Definitions:

Human Resources Department

The division within a company that is focused on activities relating to employees, including hiring, training, and ensuring compliance with employment laws.

Time Wages

Compensation paid to an employee based on the amount of time worked, typically expressed as an hourly rate.