Marketing Managers Often Reject the Concept of Low Involvement by Consumers

question 83

Multiple Choice

Marketing managers often reject the concept of low involvement by consumers in processing product or brand information because:

• A) it implies that much of marketing communications would be wasted effort.
• B) their bosses would fire them on the spot if they thought so.
• C) the billions spent on advertising can't be wrong.
• D) the proof is that consumers do buy their companies' brands.

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Definitions:

Loanable Funds

The market where savers supply funds for loans to borrowers, often facilitated by financial institutions, impacting the interest rates and investment in the economy.

Government Budget Deficit

The financial situation where a government's expenditures exceed its revenues within a specific fiscal period, leading to borrowing or debt accumulation.

National Saving

The total income in an economy that remains after deducting consumption expenditures and government spending.

Interest Rate

The fraction of a quantity of money levied for borrowing it, often shown as a yearly percentage rate.