Comparative Advertising Runs the Risk of Lowering Believability and Stirring

question 2

Multiple Choice

Comparative advertising runs the risk of lowering believability and stirring up ________ whereby the consumer may doubt the credibility of a biased presentation.

• A) knowledge bias
• B) refutational arguments
• C) source derogation
• D) source bias

---

Definitions:

Statistically Significant

A term indicating that a result from data analysis demonstrates a true effect or difference, beyond what would be expected by chance alone.

Inferential Statistics

A branch of statistics that allows us to make predictions or inferences about a population based on a sample of data.

Significance

The quality of being worthy of attention; importance.

Observed Difference

An observed difference refers to a noticeable disparity or variation between two or more entities, conditions, or data points, as discerned through observation or analysis.