When Jacob First Thought of Buying a New Vehicle, He

question 62

Multiple Choice

When Jacob first thought of buying a new vehicle, he could name at least eight SUV models. His friend Emily could think of only four. Jacob spent several weeks researching SUVs and rejected five of the models. His evoked set is now smaller than Emily's. Why?

• A) The evoked set contains only the products that can be remembered at any given time.
• B) The evoked set is gender specific in that women remember products better than men.
• C) A product is not likely to be in the evoked set once it has been considered and then rejected.
• D) Functional risk creates a cognitive dissonance that makes certain products difficult to consciously remember.

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Definitions:

Bertrand and Mullainathan

Scholars known for their contributions to the understanding of market mechanisms and behaviors, particularly in the context of labor economics and discrimination.

"White" Names

Typically refers to names that are perceived as common among individuals of European descent, often considered in studies exploring racial bias in hiring practices.

"Black" Names

Refers to names that are culturally, and sometimes stereotypically, associated with African American individuals, often discussed in the context of social and economic research.

Labor Demand

The total amount of labor that employers want to hire at a given wage rate and in a given time period.