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Jonesy will buy only the lowest-priced spark plug when he goes shopping for auto supplies. Because his car is very old, he really doesn't care about any other qualities. Jonesy is using the non-compensatory decision-making rule format.
Host-Country National
An individual who is a citizen of the country in which a foreign subsidiary or company operates.
Parent-Country National
An individual who is employed by an organization or corporation in their home country and is working in another country where the organization operates.
Multinational Company
An organization that builds facilities in a number of different countries in an effort to minimize production and distribution costs.
Production Costs
The total expenses incurred in the process of producing goods or services, including raw materials, labor, and overhead.
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