As a Rule, Decisions That Involve Some Kind of ________

question 56

Multiple Choice

As a rule, decisions that involve some kind of ________ are more likely to result in the consumer's engaging in a more extensive search.

• A) need recognition
• B) need opportunity
• C) perceived risk
• D) term payment

---

Definitions:

Companionate Love

A form of love characterized by deep affection, emotional closeness, and commitment, rather than passionate romance and sexual desire.

Real Passion

A deep, genuine, and enduring interest or enthusiasm for something.

Group Polarization

The tendency for a group's prevailing attitudes to become stronger or more extreme after group discussions.

Original Group Attitude

The initial set of beliefs, values, and norms shared by a group, which can influence the group's behavior and perception.