Some Consumers Make Judgments About Hidden Dimensions of Products from Observable

question 61

Multiple Choice

Some consumers make judgments about hidden dimensions of products from observable attributes, such as inferring that because a used car is clean and shiny, its mechanical condition is likewise of top quality. In this case, the clean and shiny exterior is a(n) :

• A) intrinsic attribute.
• B) guarantee.
• C) product signal.
• D) warranty.

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Definitions:

Ecstasy

Often referring to MDMA (methylenedioxymethamphetamine), a psychoactive drug primarily used for recreational purposes to enhance sensations of emotional warmth and increased energy.

Circadian Clock

An internal mechanism that regulates biological rhythms and cycles, affecting sleep, wakefulness, and other physiological processes in a roughly 24-hour cycle.

Near-Death Experiences

Phenomena reported by some individuals who have been close to death but survived, often involving a sense of detachment from the body and visions.

Endorphins

Biochemical substances in the human body that act on the nervous system to reduce pain and boost pleasure, resulting in feelings of well-being.