A Hot New Trend in Marketing Involves Having Digital Messages

question 105

Multiple Choice

A hot new trend in marketing involves having digital messages designed to blend into the editorial content of the publications in which they appear. This is known as:

• A) digitorials.
• B) an advertorial.
• C) native advertising.
• D) consumer co-creation.

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Definitions:

Partially Destroyed

Refers to an item or property that has been significantly but not completely damaged or ruined.

Void Contract

An agreement that is invalid from the outset and has no legal force or effect, making it unenforceable by law.

Cure

A breaching party’s right to provide conforming goods when nonconforming goods were initially delivered; subject to a reasonable time test.

Price Reduction

A decrease in the selling price of goods or services, often used as a strategy to increase consumer demand or clear out inventory.