Consumers' Beliefs About a Product Are Affected by Information They

question 49

Multiple Choice

Consumers' beliefs about a product are affected by information they receive through marketing communications. When the communicator's knowledge about the topic is judged to be inaccurate, the source is said to have:

• A) marketing deficiency.
• B) knowledge bias.
• C) knowledge gap.
• D) reporting bias.

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Definitions:

Grocery Store

A retail establishment that sells food and household goods.

Distributed Practice

A learning strategy that involves spreading out study sessions over time rather than trying to learn everything at once.

Deep Processing

Encoding semantically, based on the meaning of the words; tends to yield the best retention.

Mnemonics

Memory aids, especially those techniques that use vivid imagery and organizational devices.